The unveiling of the new measures

Set to be formally launched in April 2009, the new scheme will allow direct marketing service users to identify which companies that are members of the DMA meet security standards.

Mike Lordan, director of consumer services, compliance and accreditation for the body, said the measures would "demonstrate the importance to our industry of high standards in information security as an essential foundation for maintaining and enhancing consumers’ trust and confidence".

He added that the DataSeal standard would also ensure firms use "practical measures and processes required to achieve a constant state of vigilance".

The unveiling of the new measures has come after Mike Barnes, the DMA's marketing and business development director, announced he is standing down from his role.

The Direct Marketing Association (DMA) has launched a new private information security standard for its supplier and client members.

Named the DataSeal, the standard has been created with BSI Management Systems to improve the way businesses handle their consumer data.

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