New B2B trade manual for India

Talking about the trade manual, Peter Colahan, Chief Executive, Business Tourism Australia said, “There has been a growing need to provide the Indian travel trade retail staff with a single information source for destinations and travelling options in Australia. The products highlighted in the manual have an understanding of the needs and expectations of the Indian traveller. Hence, it will act as means of communication between Australia and the agents selling the destination to educate them about suppliers and itineraries designed specially for the Indian market.”

Colahan will be in India till next month for the launch of the trade manual in Mumbai. He will be on a five-city tour to distribute the manual to agents through one-on-one interaction. When asked about the manual’s distribution, Colahan informed TravelBiz Monitor that BTA will distribute the manual to at least 100 cities (including Tier II cities) in the country. Talking about few interesting features of the manual, Colahan said, “The manual also includes detailed maps for destinations like New South Wales, Victoria and Cairns along with BTA compiled list of recommended Indian restaurants, itineraries, module suggestions and also deluxe honeymoon itineraries.” Commenting on future projects, he mentioned that another edition will focus on educational tours and other related information in Australia considering that 20 per cent of students travel to Australia every year for academic purposes.

Colahan with his 20 years industry experience of the industry said that despite various challenges India will always be a potential market for Australia. “A new trend witnessed in the market shows Indian travellers spending more money on relaxation, leisure and shopping activities. Their main needs include a value-for-money packages, good hotels and vegetarian cuisine. The important segments from the market are honeymooners, families and the MICE segment,” concluded Colahan.

Post the success of Platinum Australia which was launched in India in 2005, (designed for the MICE market), Business Tourism Australia (BTA) has come out with the first edition of a 68 page manual ‘Australian Manual for Travel-Trade India’, showcasing the best that Australia has to offer to the travel trade in India. BTA is a specialist team responsible for promoting sustainable business events industry in Australia for markets like India and China.

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